“The Odds Are, You Will Destroy Your Family’s Legacy by Killing Your Family Business,
Whether Or Not You Want To Admit It”

I know that sounds harsh and you need to
DO SOMETHING about it right now.

Dear concerned family business founder, owner or heir:

I can hear what you're thinking:

"How dare I provoke and sensationalize something as sacred as your family business and blame YOU for its demise!"

Who am I to make such claims and accusations? I'll get back to that later, but right now believe me when I tell you what you NEED to hear rather than what you WANT to hear.

The facts are crystal clear - thousands upon thousands of honest, hard-working, loyal and dedicated small business owners, just like you, are destroying their family’s legacy within one generation, simply due to lack of planning AND understanding.

And in a way, this is understandable:

After all, there are very few resources available to help family firms cope with succession challenges. As you'll see below, succession outcomes for family firms are very different from those of corporate firms. You can't read up on "corporate succession" and hope to understand the key factors for successful family firm succession.

Then there's the fact that most lawyers, accountants or other professional experts charge prohibitive fees ($300+ an hour) just to explain the groundwork and background information associated with succession planning -- that's BEFORE they've even looked at YOUR specific situation. In no time at all you can rack up thousands of dollars in fees just to understand the "lay of the land".

Adding insult to injury, while most lawyers and professional advisors have excellent knowledge of the legal, taxation and regulatory aspects of succession, they may NOT be well-versed in the cultural and business planning aspects that are a big part of the solution.

All this makes it very difficult for family firm owners and heirs to dip their "toe in the water" to understand how to cope with the very real threat of a non-existent or bungled succession plan. Until now...

Now There's A New Way To Put SUCCESS
Back Into Family Firm SUCCESSION

I want to give you the edge, the secret 'missing link' so you can be one of the SUCCESSFUL family firms that manages the transition to the next generation successfully and profitably.

This edge is not available anywhere else, at this or any price, because to my knowledge I'm the only person in the world who has studied family firm succession in such depth - investing over 1,250 hours reviewing more than 300 peer-reviewed articles and studies, producing 131 references which allow you to delve deeper into any aspect of succession, quickly and easily.

The result of this intensive research and study is the book, Succession: The Biggest Threat To Your Family's Legacy, containing a succinct comparative analysis of key succession issues in family firms, plus a step-by-step action strategy for ensuring better succession outcomes.

You need this book if you are:

• The founder of a family firm wanting to hand over the reigns of the company to your son, daughter or other heir.
• The second-generation owner of a family firm who needs to plan for the transfer of control to the next generation
• The heir to the family firm and are apprehensive, timid or unsure about the process

The approach I take is to compare typically unsuccessful family firm succession plans with typically successful corporate (non-family) succession plans.

This comparative format gives you substantial insights into what YOU can do to mirror the successful succession processes in corporate firms in YOUR own family business.

The 6 Key Differences Between Corporate
And Family Firm Succession

Succession: The Biggest Threat To Your Family's Legacy outlines the 6 KEY DIFFERENTIATORS between corporate and family firm succession:

• The Process
• By understanding HOW corporate firms address the challenge of succession, you'll be able to replicate it yourself with ease.
  
  It often is a critical, life and death decision or event that triggers the process in a family firm. By KNOWING the correct process components, you'll be in a position to preemptively reduce the impact of the inevitable transfer of power and control.
  
  

  

  Above: This table shows you just one of the 6 KEY DIFFERENTIATORS covered in
  Succession: the Biggest Threat To Your Family Business.

• Initiation And Outcome
• There is typically resistance to the initiation of succession planning in family firms because it deals with the founder's mortality, power and control issues that are very emotional and personal.
  
  Borrowing from the working corporate model, you'll come to accept that there are several ways to initiate the process without confrontation and conflict.
• Levels Of Analysis
• Succession in a family business has been recognised as the most complex, frustrating and demanding business management challenge any executive will face in their business career.
  
  Knowing the multiple levels of the problem, like peeling an onion layer-by-layer, will help you deal with each one methodically. Without such a systematic approach, it all becomes overwhelming and chaotic, which is why so many firms fail.
• Ownership
• In contrast to corporate companies, this dimension is mission-critical to a fruitful transition. The added complexity is often ignored with disastrous consequences.
• Successors
• Hiring from within comes with the territory in a family business, but not so in a non-family corporate culture. This aspect is of primary importance for the heir to grasp if he or she is to maximise the chances for a seamless ascension to the top position.
• Firm Performance
• In the corporate world, performance before and after the succession event is well researched and reported - especially in the case of public companies, where analysts and academics number-crunch the stats to incredible levels of detail. As the successor, keeping track of your internal metrics is vitally important so you can pin-point areas of weakness or fragility during the process and transfer.

Peek Inside The Entire Table Of Contents To See All The Components You Need To Understand
To Prevent Your Company's Decay Or Even Death

 

Click to see sample page

So what’s a fair price to pay for this one-of-a-kind summary of key succession issues and your very own 'How To' Family Business Succession Action Plan?

If you were to go to an attorney, consultant or advisor who specializes in succession plans, they would probably charge you $1,000 to $2,000 just to tell you a FRACTION of what's inside this guide.

But family business is a passion of mine -- I know the skills, toil and pride that goes into creating a business that nurtures an entire family and creates a legacy for the future.

So I want to ensure this book gets into the hands of as many family businesses as possible and price shouldn't be an obstacle. That's why I've decided to price Succession: the Biggest Threat To Your Family Business at just $69.95 for the time being.

Just $69.95 to have the critical issues from thousands of pages of research and real-life experience summarized and analyzed for you in one easy-to-read volume.

Just $69.95 as the first vital step in the process of protecting your family's legacy well into the future.

Just $69.95 to AVOID paying hundreds or thousands of dollars for "background information" from expensive pay-by-the-hour attorneys and accountants eager to charge you big bucks.

The Clock Is Ticking... Give Yourself As Much Time And Options As Possible - Get Started NOW

Why you can't afford to wait to get this book.

• The longer you wait, the worse the situation will get. It is well known that the death of most family businesses is preventable - GIVEN ENOUGH TIME. Give yourself the gift of time. it's the most powerful component you can leverage to your advantage.
• With more time, you have more options. If one strategy doesn't work, with time you have the choice to try something else. More choices equals a better outcome.
• You NEVER have as much time as you need. The process always takes longer than expected.
• You don't know when the "life and death" situation will present itself - Don't become a martyr to circumstance - get control and become master or your destiny. There are countless heart-breaking stories of people who "never saw it coming... One day he's there and the next minute he's gone and so was the company, because it was all in his head, there was no documentation, systems..."

Since you're determined to be part of the small minority of family businesses that survive and thrive through the succession process, grab this book right now and be well on your way to a long and prosperous business legacy.

And I also appreciate that by ordering this product "sight unseen", you're putting your trust in me that everything I say about this book is true.

So to remove 100% of the risk from you, this product comes with an unconditional 60-day money back guarantee. Here are the details (and I think you'll agree they are more than fair).

So to recap so far, you get access to the most authoritative guide to family firm succession issues available on the Internet for only $69.95, complete with a 100% 60-day Money Back Guarantee. But there's just one thing I want to tell you about to make this decision even easier...

So there you have it - an irresistible opportunity to turn the biggest threat to your business into its biggest opportunity and advantage in no time.

Gain instant access to SUCCESSION - the Biggest Threat To Your Family Business right now and get your hands on all the information you need right NOW to bullet-proof your family's legacy and face the future with renewed excitement, energy and enthusiasm.

And I've also unconditionally guaranteed the whole package. If you order then don't like what you see, or decide this isn't for you, you can simply let me (or our secure payment processor ClickBank) know, and your entire purchase price will be cheerfully refunded.

Don't wait until it is too late. Order now.

Onward and upward!

Dr Marc Dussault
B Eng, MBA, MLS (LAW UNSW) DBA SDIAA GAICD FAIM
Exponential Growth Strategist

P.S.
The sad thing is, by the time MANY family business owners or heirs realize they need the business-saving information included in Succession: the Biggest Threat To Your Family Business it will already be TOO LATE.

Too late to make a smooth ownership and management transition.

Too late to maintain unity and cohesion among family members while treating everyone fairly AND safeguarding your legacy.

Too late to plan for significant financial and tax considerations that surround the transfer of business ownership in all developed nations.

Too late to avoid stress and anxiety about what needs and must happen.

Too late to prevent bankruptcy.

It's a shame, but it's also reality.

It's a shame BECAUSE this is all preventable. IF you know what to do and what NOT to do. Fix the odds in your favor, make this totally risk-free $69.95 investment and become one of the success stories.

 

If your business and family legacy is not worth $69.95, then this book is simply not for you.

If you have any pre-purchase questions that aren't answered on this website, email me at info [~at~] familyfirmsuccession . com and I will get back to you with an answer.

 

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Other products by Dr Marc Dussault: Get Better Grades | Comment étudier plus intelligemment | Speed Study Book for Business Owners | Speed Learning Video | Speed Reading Video | How To Create A Mastermind Group | How To Create A Mastermind Group | How To Flip Websites